Bill Amberg Studio is very pleased to announce their second collaboration with Helm Motorcars, to design and produce a sumptuous bespoke leather interior for the next in their series of Jaguar E-type Series 1 launches: the Roadster. Helm and Bill Amberg Studio aim to preserve the art of the E-type for the next generation, while elevating the driving experience and creating a car that is the pinnacle of contemporary luxury.

Despite the beauty of its lines, the original E-type was beset with unreliable electronics, a troublesome carburetor and a less than luxurious black plastic interior: now, in introducing our first Roadster, Helm and Bill Amberg Studio have reimagined a classic, fit for today’s standards.

The Ultimate E-Type

Helm is the culmination of a lifetime’s work for renowned restoration specialist Chedeen Battick, who boasts over a decade’s worth of experience restoring E-types. ‘I wanted to create the ultimate E-type: remaining sensitive to its history, but ensuring the drive, build and performance is as good as it can possibly be, using the finest materials and British craftsmanship combined with the finest standards of modern engineering, instilling a feeling of love, care and attention to detail within each component.’

In the 60 years since Malcolm Sayer’s design first wowed the automotive world, huge improvements in technology and techniques mean that his original vision for the E-type can now be fully realized. By utilising everything from 3D printing, LCD displays and parking sensor technology, soft-close doors and bespoke inertia seatbelts to upgrades in paint and metalwork as well as the quality of materials throughout, this is the E-type as it always should have been.

Now, with our first Roadster model, the romance of the E-type is fulfilled. This is a car that was always designed to be driven rather than simply admired – and what could be a more alluring than the chance to take to the open road with the top down in an icon of modern design?

A classic, crafted interior to match

Working with Helm, Bill Amberg Studio designed the leather interiors as well as a pair of unique, made to measure weekend bags has been a genuine meeting of minds.

‘Bill is a real car enthusiast,’ says Chedeen. ‘He has a passionate opinion on what a classic car should look like, so this project has been a developing partnership. Bill’s aesthetic: luxury but understated, modern but classic, demonstrating the expertise of traditional British craftwork, perfectly matches our own at Helm.’

For his part, Amberg was enthused by the shared vision of updating a classic design with sensitivity and flair. ‘Usually with a renovation project, you’re dealing with a flashy upgrade or else a faithful recreation of what it looked like when it first came out on the factory floor,’ says Amberg. ‘The idea was to create an interior for how the E-type could have been if the same attention was paid to the inside detailing, in order to match the iconic shape of the exterior. We’re trying to produce something that reflects the spirit of the car.’

Amberg was keen to introduce classic English racing detail in the leatherwork, using a combination of the finest suede and leathers previously used only in luxury residential interiors, playing up the textural differences between the two materials. The use of vegetable-tanned black leather adds a feel of discreet luxury, and was created alongside the chassis build, with constant checks to ensure the bespoke design fitted seamlessly.

The Roadster comes complete with its own set of purpose-built Bill Amberg luggage, too. ‘We thought it would be much better to have a more casual, spur of the moment travel bag,’ Amberg explains. Made from soft, lightweight black Italian calf-skin, the pair of bags are held neatly in place with handmade leather straps: the ultimate in weekend escapism.

The best of the best

As for the final result – car number two in a strictly limited edition of just 20 – the reward has been worth all the effort (with a build time of over 6,000 man hours).

This has been the hardest project Helm has so far undertaken, demanding countless prototypes and the development of a number of ‘firsts’ in terms of design, development and engineering. But what a first the E-Type Roadster has proven to be…